Magic Breakfast is a registered charity (1102510) which delivers free, healthy breakfasts to UK primary schools with over 50% free school meals. It has a team of just 3 and no public funds.
Our goal? To make sure every child starts school with a healthy breakfast, as fuel for learning. At least half a million children miss out on breakfast in the UK in 2012. These kids arrive hungry and malnourished at school due to 3 main reasons, namely family poverty, lack of family nutrition awareness and lack of time in the morning. We believe a healthy breakfast is essential fuel for learning, ideally provided by a parent at home, but if not, at school.
Magic Breakfast feeds over 6,000 children every morning in over 200 primary schools in London, Birmingham, Manchester, Liverpool, Leeds, Bristol, Sheffield and Rotherham. We can offer each hungry child a healthy breakfast - typically a choice of porridge, bagel, cereal, fresh orange juice every morning for just £42 per child, per school year.
We have 135 primary schools on our waiting list, all needing urgent help when we can raise the funds. The charity delivered well over a million free breakfasts in 2011 and is incredibly grateful for any offers of help to feed children so they don't miss out on their learning, and future success.